About Us

Our Beginning

Let’s talk about us, Gold & Finance was founded in 1992 with the Inspiration and innovation to change the way clients could sell their unwanted jewellery.
Gold & Finance were industry pioneers and the first in South Africa to introduce the concept of Immediate Cash for jewellery, in a secure professional up market environment. Way back in 1992 there were only conventional Pawn Brokers, which for some clients can be embarrassing or humiliating to visit. Gold & Finance was a ‘game changer’ for the industry and quickly grew countrywide with an impressive and loyal following of discerning clients, who enjoy conducting business in a professional, secure and up market environment. Where clients are treated with dignity and respect with customer service and staff training is first and foremost the most important factor you will pick up when dealing with Gold & Finance. The result is no more embarrassing calls or humiliating visits to the conventional Pawn Broker even with the selling of your unwanted jewellery as we have trained professional Jewellery buyers.

The Present

Now 25 Years later the Gold & Finance competitive edge and unmistakable trademark is and always will be, their highest standard of integrity coupled with a trading style that is unparalleled countrywide. Inevitably Gold & Finance have been constantly ‘copied by many but matched by no-one’. Today this motto is the Gold & Finance promise as you will not find another trading company who will take care of your needs like Gold & Finance does in a friendly secure atmosphere of style, discretion, elegance and professionalism. Gold & Finance was accredited with many prestigious accolades, below please take note of the Jewellery Council of South Africa Code of Ethics and the World Federation Diamond Board’s certificate of eligibility. This prestigious acknowledgment is awarded to members who have pledged to uphold the standards of the World Federation Code of Principles (WFCOP). Meaning Gold & Finance is a member of the exclusive Diamond Dealers Club of South Africa, Browse through the remainder accreditations at your convenience.

Secure Collateral Loans

Gold & Finance will give you piece of mind for you to take advantage of using your valuables whether it is your Gold Jewellery, Platinum Jewellery, Silver Jewellery, Gold and Diamond Jewellery, Designer Jewellery, Traditional Jewellery, Unwanted Jewellery, Antique Jewellery, Diamonds set in Jewellery, Coins set in Jewellery, Handcrafted Jewellery, Estate Jewellery, Gold Watches and Fine Watches, Gold Coins, Silverware or Flatware and Fine Art as a means to Convert your valuables into Cash or Collateral for an Immediate Loan.
Visit Gold & Finance offices situated nationally in Cape Town, Sandton and Durban to experience proof of our prompt, courteous, professional and confidential services. We are confident in saying more than half of our New Loans and Jewellery Buying are made on the recommendation of satisfied customers.

Tell us what you think!

We are constantly working to raise the bar on our services. If you have any questions or concerns about your experience, please let us know. Our support concierges are available 24/7.

For Enquiries

Tel: +27 21 418 2253 or +27 418 2617

about - eligibility
about - code of ethics

Our Credentials