About Us

Our Beginning

Let’s talk about us.  Gold & Finance was founded in 1992 with the idea of improving the way clients could sell their unwanted jewellery.

Gold & Finance are industry pioneers, and the first in South Africa, to introduce the innovative concept of immediate cash for jewellery.  This takes place in a secure, professional and up market environment.  Back in 1992, only conventional pawn brokers existed.  Visiting a pawn broker can be an embarrassing and humiliating experience.  Gold & Finance was a “game changer” in the industry.  Gold & Finance quickly grew countrywide and gained an impressive and loyal following of discerning clients.  Our clients enjoy conducting business in a professional, secure and up market environment in which our clients are treated with dignity and respect.  Customer service and our professional, trained jewellery buyers are the most important factor when dealing with Gold & Finance.  There are no more embarrassing calls or humiliating visits to the conventional pawn broker.

The Present

Twenty Seven years later Gold & Finance’s unparalleled integrity and trading style give us a competitive edge and unmistakable trademark.  Gold & Finance has been “copied by many but matched by none”.  You will not find another trading company who takes care of your needs, in a discreet, friendly, secure atmosphere of style, elegance and professionalism.  Gold & Finance has been accredited with many prestigious accolades.  The certificates of eligibility awarded by the World Federation Diamond Board as well as the Jewellery Council of South Africa’s Code of Ethics and Conduct are prestigious acknowledgments and are only awarded to members who have pledged to uphold the standards of the World Federation Code of Principles (WFCOP).  Gold & Finance is also a member of the exclusive Diamond Dealers Club of South Africa.  Our accreditations can be seen below.

Secure Collateral Loans

You can take advantage of utilising your valuables, whether it is your gold jewellery, platinum jewellery, silver jewellery, gold and diamond jewellery, designer jewellery, traditional jewellery, unwanted jewellery, antique jewellery, hand crafted jewellery, estate jewellery, diamonds set in jewellery, coins set in jewellery, gold, silver or platinum coins, gold watches and fine watches, silverware, silver flatware and fine art as a means to convert your valuables into collateral for an immediate cash loan.

Gold & Finance has offices in Cape Town, Durban and Sandton.  Visit us to experience our prompt, courteous, professional and confidential services.  We can confidently say that more than half of our new collateral loans and jewellery buying is made up of clients recommended by satisfied customers.