Every week, people walk through our doors with old gold jewellery, inherited gold and diamond jewellery, gold chains, diamond rings, and luxury watches. Many of them have already visited another buyer and accepted far less than their items were truly worth.
At Gold & Finance, our focus is to ensure you understand exactly what you have, how it is valued, and what it is worth before making any decision.
Know What You Have Before You Walk In
The first thing we do when you arrive is check every single piece, and we always show you exactly what we are looking at.
Gold jewellery is stamped with its purity: 9ct, 14ct, 18ct, or 24ct. A 24-carat piece is pure gold, while a 9-carat piece is roughly 37.5% gold. Each carat carries a different value and must therefore be priced separately.
At Gold & Finance, transparency is part of every transaction. We explain and go through the entire process with you, showing you exactly how we:
- Test your gold
- Determine the carat of each item
- Weigh every piece individually
- Establish your final price
You will be able to watch the testing, weighing, and calculations happen right in front of you, because we believe selling your gold should never feel confusing or secretive.
Understanding How Your Offer Is Calculated
Every offer we make is based on the live spot price of gold — the real-time market value per gram, which you can check yourself online at any time.
We will gladly show you the rate we are using and explain exactly how your offer is calculated.
“We want our customers to feel informed, respected, and confident in every decision they make.”
We are confident enough in our pricing to encourage comparisons. Many clients who shop around return to us after seeing what is offered elsewhere.
At Gold & Finance, we specialise in gold and diamond jewellery buying, allowing us to offer more competitive rates and a far more transparent experience.
Is Your Jewellery Worth More Than Scrap?
Not every piece should be sold purely for melt value.
Vintage jewellery, designer brands, antique pieces, and fine craftsmanship can often be worth significantly more than the gold content alone, especially with the growing demand for pre-owned gold and diamond jewellery.
If we believe your jewellery has additional resale or collector value, we will always tell you honestly, even if it means you may achieve a better price elsewhere.
No Pressure, Just Honest Advice
We never pressure customers into selling. When you receive a quote you are welcome to:
- Think about it overnight
- Compare offers elsewhere
- Or return later
Our pricing is always based on the current market, and we will happily reconfirm the value when you return. Selling your gold should feel straightforward, transparent, and fair. Ask questions, stay informed, and choose a buyer who welcomes transparency rather than avoids it.
That is the standard we hold ourselves to every day, copied by many, matched by none.
Why Choose Gold & Finance?
- Trusted South African jewellery buyers since 1992
- Transparent testing and valuation process
- Competitive rates based on live gold prices
- Accredited and experienced team
- GIA-accredited members
- Registered with the Jewellery Council of South Africa
- Professional, confidential service across all branches
Speak to Gold & Finance Today
Experience a safer, more transparent way to sell your gold, with clarity, honesty, and confidence from the very first interaction.
