Selling a luxury watch is a significant decision. Whether it’s a Rolex you’ve owned for years, a Breitling you no longer wear, or an inherited Cartier, you want a buyer who understands the true value of your watch — and treats the transaction with professionalism and respect.

This is why Gold & Finance is recognised as one of the top trusted watch buyers in Sandton, offering expert appraisals, secure private consultations, and fair, market-linked offers for the world’s most prestigious timepieces.

With more than 30 years of experience and a reputation built on transparency, accuracy, and client trust, Gold & Finance has become the go-to destination for luxury watch sellers across Gauteng.

1. A Reputation Built on Three Decades of Trust

Since 1992, Gold & Finance has led the South African luxury buying market. Our Sandton office continues this legacy with the same standards that earned us national trust:

• Qualified watch appraisers
• Detailed, transparent testing
• Market-linked valuations
• Private, appointment-only consultations
• Instant EFT payments
• No-pressure service from start to finish

Our long-standing credibility is one of the main reasons clients from Sandton, Bryanston, Fourways, Hyde Park, Rosebank, Morningside, and beyond choose us when selling luxury timepieces.

2. Expert Appraisers for Luxury Watches

Luxury watches demand expert attention. At Gold & Finance Sandton, watches are evaluated by professionals with in-depth knowledge of:

• Swiss mechanical movements
• Serial and reference numbers
• Brand-specific manufacturing details
• Service histories and authenticity markers
• Market resale trends for pre-owned luxury watches

Our team has extensive experience appraising brands including:

• Rolex (Submariner, Datejust, Daytona, GMT-Master II)
• Omega (Seamaster, Speedmaster)
• Breitling
• TAG Heuer
• Cartier
• Panerai
• Audemars Piguet
• Patek Philippe
• IWC

Every watch is examined in your presence, ensuring full transparency in the authentication and valuation process.

3. Fair, Market-Linked Valuations — Not Low-Ball Offers

Gold & Finance is committed to offering fair, accurate valuations, based on real data and current market demand.

Your watch’s value is determined by:

• Brand and model desirability
• Condition and servicing history
• Serial and reference verification
• Original box, papers and receipts
• Current international resale trends
• Precious metal content (gold, platinum)

Because we understand collector markets, your luxury watch is never treated as a generic item or valued only for its gold content.
Each piece is assessed for its true resale potential, ensuring you receive a fair, competitive offer.

4. Secure, Private Consultations in Sandton

Safety and confidentiality are essential when dealing with assets like luxury watches.
Our Sandton office offers:

• Private, appointment-only consultations
• Controlled, secure access
• Discreet professional service
• No queues
• A calm, comfortable environment

Your watch never leaves your sight during testing. Every step is explained clearly so you know exactly how your valuation is determined.

5. Instant EFT Payments — No Delays

Once you accept an offer, instant EFT payment is made immediately during the appointment.
Funds are transferred securely through South African banking channels and cleared before the watch is released — giving you complete peace of mind.

No waiting.
No excuses.
No risky cash.
Just fast, verified, secure payment.

6. Trusted by Watch Sellers Throughout Gauteng

Gold & Finance has become a trusted name for luxury watch sellers across:

• Sandton
• Hyde Park
• Bryanston
• Fourways
• Bedfordview
• Rosebank
• Randburg
• Midrand

Many clients return with additional pieces or refer us to friends and family — a strong indicator of the trust we’ve earned over the years.

Our commitment to fairness, transparency and discretion has made Gold & Finance one of the top trusted watch buyers in Sandton.

7. What We Buy

Our Sandton office buys:

• Luxury watches
• Swiss mechanical timepieces
• Gold & platinum watches
• Vintage and collectible watches
• Branded designer watches
• Watch collections and estates

If you’re unsure about your piece, our experts will identify and explain everything during your free appraisal.

8. Why Sandton Sellers Choose Gold & Finance

• 30+ years of industry credibility
• Professional watch appraisers
• Transparent testing done in your presence
• Market-linked valuations
• Private, secure consultations
• Instant EFT payments
• Respectful, zero-pressure service

With Gold & Finance, you get professionalism, accuracy and peace of mind from start to finish.

Conclusion

When selling a luxury watch, you deserve a buyer who understands both its monetary and sentimental value — and who approaches the transaction with integrity and expertise.

With decades of experience, expert watch evaluators, and private secure offices in the heart of Sandton, Gold & Finance stands proudly as one of the top trusted watch buyers in Sandton.

Whether you’re selling a single Rolex or an entire collection, our team is ready to offer a professional appraisal and instant, secure payment.

Get Your Offer below or book your private Sandton consultation today.

Gold & Finance – Trusted Since 1992. Women-Owned.