About Us
South Africa’s original trusted jewellery buyers since 1992
Trusted. Discreet. Professional.
Founded in 1992, Gold & Finance transformed the way South Africans sell gold and jewellery. At a time when only traditional pawnbrokers existed, we introduced a pioneering concept: immediate cash for jewellery — offered in a secure, professional, and upmarket environment.
This innovation changed the industry forever.
Industry Pioneers & Market Leaders
Gold & Finance was the first company in South Africa to offer outright purchases of jewellery with same-day payment, setting a new benchmark for transparency, service, and professionalism. What began as a bold idea quickly grew into a nationwide, trusted brand, supported by a loyal base of informed and discerning clients.
Today, more than three decades later, our reputation remains unmatched.
Copied by many. Matched by none.
Why Clients Choose Gold & Finance
- Immediate cash payments
- Market-leading prices for gold, diamonds & fine jewellery
- GIA-qualified and accredited jewellery professionals
- Highly trained, experienced jewellery buyers
- Secure, confidential & discreet transactions
- Elegant, professional trading environments nationwide
Every evaluation is conducted by qualified specialists, ensuring accuracy, transparency, and fair market value.
Expertise You Can Trust
All Gold & Finance jewellery buyers hold internationally recognised GIA diplomas and are fully accredited, bringing world-class expertise to every valuation. This ensures that your gold, diamonds, and fine jewellery are assessed by professionals trained to the highest global standards.
Our clients value not just the price but the confidence that comes from dealing with certified experts.
Integrity & Accreditation
Gold & Finance’s success is built on uncompromising integrity, ethical trading, and industry leadership. Our credibility is reinforced through prestigious accreditations and memberships, including:
- World Federation Diamond Board Certificate of Eligibility
- Jewellery Council of South Africa – Code of Ethics & Conduct
- Diamond Dealers Club of South Africa Exclusive Membership
These recognitions are awarded only to companies committed to upholding international ethical standards.
The Gold & Finance Difference
You won’t find another jewellery buyer that combines competitive pricing, immediate payment, and a discreet, elegant atmosphere the way we do.
Whether you’re selling gold, diamonds, or fine jewellery, Gold & Finance offers a safe, transparent, and professional alternative trusted by South Africans for over 34 years.
Client Experience
Experience true customer service in our professional, safe and secure environment.
