About Us
South Africa’s Trusted Gold Buyers, Diamond Buyers & Jewellery Buyers Since 1992
Trusted. Discreet. Professional.
Founded in 1992, Gold & Finance pioneered a professional, transparent and client-focused approach to buying gold jewellery, diamond jewellery, luxury watches, Krugerrands, gold coins, investment gold and fine jewellery in South Africa.
By combining internationally qualified jewellery expertise, transparent valuations, immediate payment and exceptional customer service, we helped reshape the jewellery buying industry and raise the standard for professional gold and jewellery buying in South Africa.
Today, Gold & Finance is recognised as one of South Africa’s most trusted gold buyers, diamond buyers and jewellery buyers, proudly serving clients from Cape Town, Sandton, Durban and across South Africa.
For more than 34 years, we have proudly assisted over 83,000 clients, building our reputation on integrity, transparency, professionalism and market-related valuations. Every transaction is handled with discretion, honesty and respect, ensuring our clients receive an exceptional experience from their very first consultation.
Every client is welcomed into our professional, comfortable and discreet office environment, where our experienced jewellery specialists provide transparent valuations, honest advice and fair market-related offers. We believe every client deserves a professional, respectful and informative experience, allowing them to make an informed decision with complete confidence and absolutely no pressure or obligation to sell.

Professional Gold, Diamond & Jewellery Buyers You Can Trust
Gold & Finance specialises in the professional valuation and purchase of:
- Gold jewellery
- Diamond jewellery
- Engagement rings
- Luxury watches
- Rolex and other luxury Swiss watches
- Krugerrands
- Gold coins
- Investment gold
- Estate jewellery
- Antique jewellery
- Vintage jewellery
- Designer jewellery
- Platinum jewellery
- Palladium jewellery
Every item is carefully assessed by experienced jewellery professionals who evaluate the complete piece to determine its true market value, taking into account:
- Gold purity 9ct 14ct 18ct 21ct 22ct
- Diamonds and coloured gemstones
- Craftsmanship and design
- Brand and manufacturer
- Antique and vintage significance
- Collectability and rarity
- Current resale demand
- Overall market value
Our comprehensive valuation process ensures every client receives a fair, transparent and market-related offer that reflects the complete value of their jewellery, not simply its precious metal content.
More Than 34 Years of Expertise. Over 83,000 Clients Served.
Every year, Gold & Finance professionally values thousands of pieces of gold jewellery, diamond jewellery, luxury watches and investment gold.
With more than three decades of experience and over 83,000 successful client transactions, our knowledgeable jewellery professionals have developed extensive expertise in jewellery valuations, diamond grading and precious metal assessment.
This experience allows us to provide accurate, transparent and professional valuations that clients throughout South Africa can trust.
Why More Than 83,000 Clients Choose Gold & Finance
- Trusted South African gold buyers, diamond buyers and jewellery buyers since 1992
- Over 83,000 clients served nationwide
- More than 34 years of industry expertise led by GIA-certified gemologist Sindy.
- Internationally GIA-qualified jewellery professionals
- Accredited jewellery appraisers
- Buyers of gold jewellery, diamond jewellery, luxury watches, Krugerrands, gold coins and investment gold
- We assess the complete piece of jewellery, not only its precious metal content
- Transparent valuations conducted in your presence
- Immediate EFT payment
- Fair market-related offers
- Professional, comfortable and discreet consultation offices
- Fully SAP licensed dealer
- FICA registered and compliant
- Ethical trading backed by internationally recognised industry memberships
Behind that experience is a story that began more than 30 years ago, when Sindy joined Gold & Finance as a receptionist.
Meet Sindy – Owner & GIA Specialist Jewellery Appraiser
From receptionist to owner, with more than 30 years of hands-on jewellery experience.
I joined Gold & Finance in 1994 as a receptionist, knowing very little about jewellery but loving the interaction I had with our clients.
Every day, people brought in rings, diamonds, watches, antique jewellery and treasured family pieces. I became fascinated by what made each piece different, including its age, craftsmanship, gemstones, hallmarks, maker and history, and how those details could influence its true value.
That curiosity quickly became a passion.
I began spending my spare time visiting antique shops, studying old and unusual jewellery and learning everything I could. I went on to complete jewellery, diamond and gemstone training, including studies through GIA, while building something that can only come with time: decades of practical, hands-on experience examining and buying jewellery.
Over the years, I progressed from reception to becoming a specialist jewellery appraiser and buyer In 2007 I become the owner of Gold & Finance.
Today, more than 30 years after I first walked through the door, I remain actively involved in the business, working with our clients and using my experience to train and develop our team.
Why I Believe in Valuing the Complete Piece
One principle has become particularly important to me throughout my career:
Jewellery should never automatically be valued simply according to its gold weight.
At Gold & Finance, we look at the complete piece of jewellery.
We consider the precious metal, the diamonds and gemstones, age, craftsmanship, condition, hallmarks, maker, brand, rarity and potential resale value.
An antique jewel, a signed designer piece or an unusual item may be worth considerably more intact than its precious metal value alone.
Once a beautiful piece is melted down, its craftsmanship, history and potential additional value are gone forever. That is why experience and a trained eye matter.
Jewellery Is Personal
After more than three decades in this industry, I have also learnt that this business is as much about people as it is about Jewellery.
A ring may have belonged to someone’s mother or grandmother. A watch may have been their father’s. A collection may represent generations of a family’s history.
That is why I want every Gold & Finance client to feel comfortable, listened to and respected.
There is no obligation or pressure to sell. Sometimes a client needs more than one visit. Sometimes they simply want to understand what they have before making a decision.
Whether you bring us one small ring or an entire jewellery collection, you deserve the same care, expertise and professional attention.
Still Learning, More Than 30 Years Later
Antique jewellery remains one of my greatest passions, but I still get excited when an unusual piece, beautiful diamond, interesting gemstone or exceptional designer jewel lands on my desk.
You can spend decades in this industry and still discover something you haven’t seen before.
That’s what I love about it.
My philosophy after more than 30 years is simple:
Treat people fairly. Know what you’re looking at. Never stop learning.
And if someone has a piece of jewellery and isn’t sure what it is, what it’s worth or where they should take it, I would love them to hear:
“Take it to Gold & Finance. They’ll understand what you have, look for its true value and treat you fairly.”
After more than three decades in this industry, my philosophy is actually very simple:
Treat people fairly, know what you’re looking at and never stop learning.
If someone has a piece of jewellery and isn’t sure what it is, what it’s worth or where they should take it, I’d love for people to say:
“Take it to Gold & Finance. They’ll know what its true value is, and they’ll treat you fairly.”
Integrity, Expertise & Industry Recognition
Our reputation has been built on professionalism, ethical business practices and internationally recognised industry standards.
Gold & Finance is proud to hold respected industry memberships and accreditations, including:
- World Federation Diamond Board – Certificate of Eligibility
- Jewellery Council of South Africa – Code of Ethics & Conduct
- Diamond Dealers Club of South Africa – Exclusive Membership
- GIA accredited jewellery appraisers
These affiliations reflect our commitment to ethical trading, professional excellence and maintaining the highest standards within the jewellery industry.
Trusted Throughout South Africa
With professional offices in Cape Town, Sandton and Durban, Gold & Finance proudly assists clients throughout the Western Cape, Gauteng and KwaZulu-Natal, as well as clients from across South Africa.
Whether you are selling a single gold ring, an inherited jewellery collection, diamond jewellery, luxury watches, Krugerrands, gold coins or investment gold, our experienced jewellery professionals provide expert advice, transparent valuations and immediate payment in a professional, comfortable and discreet environment.
Gold & Finance has proudly served more than 83,000 clients since 1992 and remains committed to providing professional jewellery valuations, fair market-related offers and an exceptional client experience. Contact one of our branches today to arrange your confidential, no-obligation valuation.
Client Experience
Experience true customer service in our professional, safe and secure environment.







